BETHEL, Conn. – Dirty Water Customer Co., the water filtration marketing division of CAM Marketing Group LLC, is gaining recognition for its water filtration and water softening marketing program for plumbing contractors. The agency helps plumbers develop dedicated water treatment service lines through Meta advertising, Google Business Profile optimization, dedicated landing pages, and AI-assisted lead follow-up.
Unlike general plumbing marketing agencies that promote a range of services, Dirty Water Leads focuses specifically on water treatment. The company developed its program to help plumbing contractors generate more opportunities for filtration and water-softening installations, which can be a different type of project than routine plumbing service calls.
Why plumbers may overlook filtration opportunities
The company’s origin stems from a personal experience. Founder Craig Morrell struggled to find a plumber to address a water quality problem at his home. The experience led him to look at the issue from a marketing perspective. Plumbing companies are accustomed to responding to emergency calls and other immediate needs, while water treatment is often a project that homeowners may not consider until someone brings the issue to their attention.
“Filtration is not an emergency, so it never rings the phone on its own,” said Craig Morrell, founder of CAM Marketing Group LLC. “A homeowner with hard water has been living with it for years. Somebody has to put the problem in front of them and connect it to a cost they can picture. That is a marketing job, not a plumbing job.”
What the program includes
The Dirty Water Leads system brings several marketing and lead-management tools together as one managed program:
– Meta advertising campaigns target homeowners around two common water-treatment concerns: mineral damage to appliances and fixtures, and household water quality.
– Google Business Profile optimization includes services, attributes, Q&A, and review responses. These elements can provide useful information to search engines and AI assistants when evaluating local businesses and generating contractor recommendations.
– Conversion-focused landing pages are hosted and maintained by the agency separately from the client’s main website.
– AI-assisted lead nurturing responds to inbound inquiries within minutes and helps move qualified homeowners toward a booked appointment.
Each program begins with a one-time integration fee and continues with either the Starter or Dominator monthly plan, along with a recommended Meta advertising budget. Pricing is published rather than determined on a case-by-case basis.
Tracking leads from the first call
Call tracking is part of the onboarding process and can include swapped tracking numbers, call transcription, and an AI voice receptionist. This allows inbound calls to be recorded and transcribed while helping the agency connect leads to the campaigns that generated them. Monthly reporting tracks lead volume alongside advertising spend and the contractor’s own average filtration ticket.
“Every plumber in America has been burned by an agency that promised leads and delivered a dashboard,” said Morrell. “So we track the phone. If a lead came in, there is a recording of it. That ends the argument before it starts.”
The agency also distinguishes between leads and sales. Whether a lead becomes a customer depends on the contractor’s sales process, pricing, and follow-through.
Availability
Dirty Water Customer Co. works with plumbing companies across the United States and limits the number of clients served in each market. This approach prevents the agency from marketing to the same homeowners on behalf of competing plumbing companies. Plumbing contractors can review pricing and request a discovery call at dirtywaterleads.com.
About CAM Marketing Group LLC
CAM Marketing Group LLC is a digital marketing agency headquartered in Bethel, Connecticut, operating the Dirty Water Customer Co. brand at dirtywaterleads.com. Founded in 2014, the agency focuses on water filtration and water softening marketing for plumbing contractors, combining paid social advertising, local search optimization, and AI-assisted lead response into a managed lead generation program.
Email: craig@dirtywaterleads.com
Media Contact
Name
CAM Marketing Group
Contact name
Craig Morrell
Contact phone
(860) 750-8286
Contact address
49 Broad Street
City
Plainville
State
CT
Country
United States
Url
https://dirtywaterleads.com/
