Build IT LIVE 2026 Focuses MSP Conference on Turning AI Plans Into Working Growth Engines

Freehold, United States – July 19, 2026 / IT By Design /

JERSEY CITY, N.J. – July 24, 2026 – IT By Design has announced the full agenda for Build IT LIVE 2026, its annual education conference serving the managed services community, scheduled for Aug. 3-5 in Jersey City, New Jersey. The 2026 program is organized around a central challenge facing MSP leadership this year: translating artificial intelligence from early-stage experimentation into a functioning growth engine. The MSP conference 2026 is positioned to address that challenge directly through structured, operator-led programming.

Build IT LIVE is structured around education delivered by MSP owners and executives who have implemented the approaches they present within their own businesses. The 2026 agenda is organized into dedicated tracks covering Leadership, AI & Future, Sales & Growth, and Operations. The event concludes with a hands-on AI Accelerator day, during which attendees work through implementation frameworks designed to be applied immediately following the conference.

The conference format prioritizes practical knowledge and direct experimentation over lecture-style presentations. Sessions are designed for owners, C-suite executives, and senior operators. The 2026 program includes keynote sessions from industry figures including Zack Kass, former Head of Go-To-Market at OpenAI. The peer-community model extends beyond the event itself into IT By Design’s year-round programs, including the Build IT Mastermind community and quarterly AI Accelerator cohorts, which together support a longer-term AI strategy for MSPs looking to sustain momentum after the conference.

“We did not build this event to help people understand AI. We built it so they would walk out with a plan, a peer who has already done it, and a reason to actually run that plan the following Monday,” said Sunny Kaila, Founder & CEO of IT By Design.

The event takes place at a significant moment for the managed services channel. As artificial intelligence continues to influence how managed services are priced, delivered, and sold, MSP leadership teams are evaluating this summer’s events based on where practical, applicable knowledge is available. Build IT LIVE’s operator-led faculty and session structure are designed to meet that need, and the Jersey City location makes the MSP conference 2026 accessible to the broader New York metro technology market.

Registration and the full agenda are available at Build IT LIVE. Speaker announcements and event updates are published on the Build IT LIVE news page.

About IT By Design
IT By Design is the operating partner behind managed service providers across North America, delivering global delivery teams, 24×7 NOC and SOC operations, and AI automation for 400+ growth-stage MSPs with 900+ engineers across India and the Philippines. Learn more at itbd.net.

Media Contact
Tushar Doara
Director of Marketing
IT By Design
Tushar.Doara@itbd.net

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