Patricia Grand Adds Three-Meal Dining with Azure

Azure Brings 48-Hour Cold-Fermented Pizza and Sunset Seafood to Myrtle Beach Oceanfront

Myrtle Beach, United States – May 3, 2026 / AZURE /

Azure has opened at The Patricia Grand along the Myrtle Beach oceanfront, bringing a full-service dining concept to the Grand Strand that covers morning brunch through evening dinner. The new oceanfront restaurant Myrtle Beach visitors and hotel guests can access sits directly on the beach, offering casual coastal dining at The Patricia Grand without the formality that often comes with oceanfront venues.

Beachfront Brunch Anchors the Morning Experience

Azure launches with a dedicated brunch program built around its oceanfront position. Guests dining in the morning hours are seated with unobstructed views of the Atlantic, and the menu reflects a coastal sensibility with dishes designed to suit the setting. Brunch service includes full bar access, allowing guests to order cocktails, coffee, or juice alongside their meals throughout the morning.

“Azure gives guests at The Patricia Grand something they have not had before – a dedicated dining experience with three distinct meal periods, each built around where we sit on the beach,” said Michael Lawson, Director of Food & Beverage at The Patricia Grand. “The 48-hour pizza program alone took several months of testing before we were satisfied with the result.”

Cold-Fermented Pizza and Seafood Define the Lunch and Dinner Menus

A notable feature of the Azure restaurant menu is its 48-hour cold-fermented pizza, offered during lunch service. The dough goes through a two-day cold fermentation process before baking, a method that produces a more complex flavor profile and a lighter texture than same-day dough preparation. The approach requires advance production planning and sets the pizza offering apart from typical hotel restaurant fare.

The dinner menu shifts toward fresh seafood and prime steak, timed around sunset hours. Dishes draw on locally sourced and regionally available seafood where possible, with the oceanfront location providing a natural context for that direction. The seafood and steak format during evening service is familiar to Grand Strand diners and is executed here within the casual coastal dining at The Patricia Grand that Azure is designed to provide.

Full-Service Bar Supports All Three Meal Periods

Azure operates a full-service bar across brunch, lunch, and dinner, maintaining a consistent hospitality structure throughout its daily service window. The bar program includes cocktails suited to each part of the day, from morning selections during brunch to a broader range during evening hours. This allows Azure to function as both a standalone dining destination and an on-site amenity for Patricia Grand guests.

The Azure restaurant opening adds a defined food and beverage component to The Patricia Grand’s amenities at a time when the Myrtle Beach market continues to attract visitors seeking direct beach access alongside on-site dining. The restaurant does not require a hotel stay for entry, meaning walk-in guests from the beach and surrounding area can access the full menu and bar during operating hours.

About The Patricia Grand

The Patricia Grand is an oceanfront hotel located on the Grand Strand in Myrtle Beach, South Carolina. The property offers direct beach access and a range of amenities for both leisure and group travelers. The addition of Azure expands the hotel’s on-site offerings with a restaurant concept covering brunch, lunch, and dinner service along the Myrtle Beach oceanfront.

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