With the new mySD Dashboard, Service Direct has taken an important step in surfacing data that drives real growth for our clients.
AUSTIN, TX / ACCESS Newswire / April 23, 2026 / Service Direct, a leading Pay Per Call marketplace connecting millions of consumers with local service providers, today announced the launch of the all-new mySD Dashboard. This comprehensive and powerful enhancement to the mySD Platform introduces a high-performance analytics suite designed to give clients total command over their Pay Per Call marketing data through advanced filtering, visual trend mapping, and competitive benchmarking.
This powerful new mySD Dashboard release represents a significant leap forward in transparency and data accessibility, giving call buyers clear data into the efficacy of their account along with insights into how to win more calls in our Marketplace.
New mySD Dashboard Highlights:
The new Dashboard enables performance data segmentation by Custom Date Ranges, specific Campaigns, and Service Categories, giving clients easy access to:
Performance Scorecards: At-a-glance Key Call Metrics displaying Won Calls, Billable Leads, Average Cost Per Lead (CPL), and Total Spend.
Dual-Axis Trend Mapping: A new interactive Daily Calls Over Time chart that overlays call volume (Billable vs. Non-Billable) against CPL trends, allowing users to visualize the relationship between what they’re willing to bid on calls and how many calls they win.
Cumulative Spend Tracking: An area line chart dedicated to Daily Spend, helping businesses monitor their budget pacing and cumulative investment.
Proprietary Bid Strength Metric: A new competitive indicator (color-coded for quick health checks) that shows how often a client’s bid is selected in the Service Direct internal marketplace auction, empowering them to optimize their Cost Per Lead for desired call volume.
Granular Performance Tables: Sortable, deep-dive tables organized by both Campaign and Service Category, allowing clients to drill down into their performance and find areas for improvement.
“With the enhanced mySD Dashboard, we’re not just showing our clients their calls; we’re showing them the ‘why’ behind their results,” said Daniel Perlaky, VP of Experience Strategy at Service Direct. “By introducing metrics like Bid Strength and call volume charts, we’re giving our client partners the professional-grade data and insights they need to make informed decisions about their marketing spend and business growth.”
Availability
The mySD Dashboard is now available to all Service Direct clients. Existing users can access the new features immediately by logging into their mySD Platform at https://mysd.servicedirect.com.
Future Improvements
With the new mySD Dashboard, Service Direct has taken an important step in surfacing data that drives real growth for our clients. The work isn’t done, though, as we’re in development on some exciting AI features that will help our clients get near real-time Marketplace Insights and Call Insights that will show what’s actually happening with their calls, along with suggestions on how to improve their results.
Contact Information
Matt Buchanan
Co-Founder, Chief Growth Officer
matt@servicedirect.com
SOURCE: Service Direct
View the original press release on ACCESS Newswire
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